Life's purpose and fulfillment

Ikigai diagram

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Ikigai is a Japanese concept that combines the words iki (life) and gai (worth). It refers to a reason for being or a sense of purpose that brings joy and fulfillment. The idea is that finding your Ikigai involves discovering the intersection of four key elements:

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To complete your Ikigai, start by reflecting on your passions, skills, societal needs, and income opportunities. Identify what excites you, what you're good at, and how these can address societal issues. Explore roles or projects that align with your interests and offer financial rewards. Find where your passions, skills, and societal needs intersect with income potential to discover your Ikigai. Regularly revisit and adjust as your interests and circumstances evolve to maintain a fulfilling and purposeful life.

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What do I love?

Identify activities or passions that truly excite and fulfill you.

• Cooking
• Teaching
• Creating delicious meals
• Sharing culinary tips
• Making cooking enjoyble

What am I good at?

Consider your skills, talents, or expertise that set you apart.

• Cooking
• Teaching
• Creating high-quality content
• Storytelling
• Photography
• Recipe development

What do people need?

Think about how you can contribute to society, solve problems, or improve others' lives.

• Accessible, easy-to-follow recipes that help build confidence in the kitchen

What can I get rewarded for

Look at ways your passions and skills can be turned into rewarding work or income.

• Recipe development
• Blog content
• Brand collaborations
• Cookbooks
• Online adds

Passion

This is what you love doing and what you're good at. It encompasses the activities and pursuits that bring you joy and excitement. It’s the intersection of your skills and interests.

• What you love: Cooking, baking, creating beautiful and accessible recipes, and teaching people how to cook.
• What you're good at: Culinary skills, recipe development, presentation, and educating others.

Profession

This is where your skills meet the things you can be paid for. It represents how you earn a living by applying what you're good at in a way that also fulfills a societal need.

• What you can get paid for: Developing recipes, running a successful food blog, creating sponsored content, brand partnerships, and publishing cookbooks.
• What you're good at: Culinary expertise, photography, engaging storytelling, and running a digital platform.

Mission

Your mission aligns with what the world needs and what you love. It’s driven by your sense of purpose and the desire to contribute to society in a meaningful way, often tied to personal values.

• What the world needs: More people learning to cook homemade meals that are both delicious and approachable.
• What you love: Bringing joy to families by helping them create special moments through food.

Vocation

Your vocation aligns with what you can be paid for and what the world needs. It is often driven by a sense of duty or calling, blending financial sustainability with serving a greater cause.

• What the world needs: Inspiration for home cooks, educational content, and practical yet beautiful meal solutions.
• What you can get paid for: Providing cooking tutorials, offering cooking classes, monetizing content through ads, and collaborating with brands.

My IKIGAI is:

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Creating and sharing delightful recipes and cooking content that inspires and educates others, while building a successful brand and connecting with a passionate community of food lovers.

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